Today I am honored to announce that our Hands-Only CPR Campaign has been honored with two Gold Awards by Bulldog Reporter! The Bulldog Awards celebrate corporate communications and public relations strategic and tactical prowess at the highest level.
The two winning categories are Best Use of Digital/Social for a Health/Fitness/Medicine Campaign and Best Use of the Internet/Digital Tools.
Winners were chosen from hundreds of entries representing the very best strategic and tactical prowess that PR corporate communications has to offer. Campaigns were judged exclusively by working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on creativity, command of media and technology and tenacity.
We’re thrilled with these category wins, as they underscore the Hands-Only CPR team’s success in driving online actions to help reach our mission goals through compelling content creation and curation. Specifically, the strategy being recognized is the use of our familiar music platform, “Stayin’ Alive”, to build new exclusive digital assets that appeal to a broader demographic. A primary element was the Hands-Only CPR Mash-Up (above), which drove buzz among consumers and media, and our digital distribution and social media strategies drove views of the 2014 demo training video, particularly on our Facebook and Twitter properties.
Congratulations to the Hands-Only CPR team!